Frazier ,mya (11/14/2006) Target find way to beat Wal-Mart online.



Target VS. Wal-Mart


In September 2005, on the holiday season target won the challenge on Wal-Mart online, The audience grew from 83% to 11.4 million compared with 2004. The average ticket of target.com shoppers is $151 million VS. $59 million at Wakmart.com target logged 25% growth sales on online sales to $765 million in 2004 compared to 8% growth to $782 million in 2004 for Walmart.com. Over all online sales jumped to 25% for full year.

Kurt peters who is an editor of internet retailer which publishes an annual list of the top 400 e-retailing sites said “ When it comes to online sales, Wal-Mart is a real laggard.”

Rual Vazquez VP Marketing for Walmart.com Disputes the figures and says “our number now are fantastic.”

On the other hand analysts expect analysts expect that Target sales online will increase to 125%.



I’m nor sure that Target will beat Wal-Mart because of the long experience and I think that the second in the U.S. market is a good vision for Target but who now maybe one day Target will beat Wall-mark and be the first in the U.S.